Importance of Advertising and its Process
Advertising is a very essential aspect today. No doubt your product is excellent, it’s available in different varieties but if the customer is unaware of your product and brand then all the rest efforts are wasted. So today is the era where you should be more focused on catching more attention from your customers to sustain in the competition.
Following are ways to advertise the product
1. Setting a Clear Objective
To clearly understand what are the essential parameters to be considered for advertising. By setting advertising objectives it becomes easier to reach the predetermined goal.
2. Researching your Competitor’s Strategies
A look at the competitors’ advertising strategies is very important. Because the more you are unique in advertising you can more be able to catch customer attention.
3. SWOT Analysis
This is very essential to find our company’s Strenght Weaknesses Opportunities & Threats. Until & Unless a SWOT analysis is been done you won’t get a clear idea about doing it in a predetermined and clear form
4. Select your channels
Today various channels are available Based on your demographic research, however, you will be able to narrow your search to some specific channels of media distribution suitable for your campaign. You should channel your efforts into designing suitable ads for social media and of course, select the most appropriate channels of these sorts
5. Designing the Advertising process
Obviously, this is a difficult part of the entire advertisement creation process. Everything you did until now, each other previous steps, prepared you for this one. Now, it’s time to put your creativity to work and actually design your banners, flyers or brochures, pamphlets, etc.
6. Displaying your advertisements
After the designs are ready to be displayed online, based on your selected delivery channels, you can start your campaign. Here there is a need to define your budget and select the criteria on which you are going to publish your advertising.
7. Take a Follow-Up
Once the campaign has finished, you need to start analyzing how your audience reacted to your advertisement and whether the entire process was successful at once or not. This will help you in designing future ad campaigns.