Product Packaging Decision for Brand Success
In modern days, Product Packaging has become an important part of product management. With increasing, competition corporates are thinking of innovative packaging. Different products like food, cosmetics, toiletries, and personal care are coming with more innovative packaging. Because packaging become one of the effective marketing tools to sell the product
Nowadays packaging is acting as a value addition to products & greater benefit to customers through packaging. The following are the main decision in packaging
1. Packaging Material
A marketer can change product packaging material eg Over a period of plastic bags are replaced by paper bags, the Metal container is also one which is used for processing fruit juice, vegetable oil even paint
For an eg tin of coco-cola, and Pepsi metal packaging is more costly than other materials so in recent year aluminum base packaging has become popular
For eg Tea, coffee, and spices have adopted aluminum foil packaging more innovative packaging has given birth to various materials like its size, shape convenience cost reduction
For eg Tetra pack here layers of polythene and paper foil are used
2. Packaging Aesthetics
The packaging is used to increase the appearance of the product which stimulates buyers to buy the product. Aesthetics includes packaging design, material, size, and shape. Package aesthetics is also useful in brand identification for eg bottles of shampoo, different types of biscuits, and chocolates for kids
Products of different brands are identified because of their unique packaging. Every company use a different color, and designs to give a distinguishing look to the product
3. Product Packaging size and Convenience
Packaging size plays a very important role not only in usage but also to stimulate a sale Now as all FMCG are either in sachets or refill packs, Package size plays the following role
i) Stimulate a buyer who does not have purchasing ability
ii) Buer can purchase a variety in the same category.
iii) It helps in maintaining the factory freshness of the product.